Head of Marketing

About the role

Ramada Resort Dar es Salaam is seeking a commercially focused Head of Marketing to lead and execute marketing strategies across its hotel cluster.

The successful candidate will strengthen brand positioning, accelerate customer acquisition, increase direct bookings and deliver measurable revenue growth. The role requires strong creative and visual judgement, including the ability to brief, manage and challenge professional creative agencies effectively.

Position details

• Position:  Head of Marketing
• Department:  Marketing
• Reports to:  Cluster General Manager
• Dotted-line reporting:  Director of Creative

Job purpose

To lead and execute commercially driven marketing strategies across the hotel cluster that strengthen brand positioning, accelerate customer acquisition, increase direct bookings and deliver measurable revenue growth.

Key responsibilities

Marketing strategy and commercial performance

• Develop and execute the annual cluster marketing strategy and communications plan, aligned with the commercial objectives of all hotels within the cluster.
• Work closely with the Cluster Sales Manager, Revenue Manager and hotel operational teams to ensure marketing activities support commercial objectives while maintaining Sales and Marketing as separate functions.
• Develop integrated marketing campaigns designed to drive:
  • Occupancy
  • Average Daily Rate (ADR)
  • Revenue per Available Room (RevPAR)
  • Direct bookings
  • Food and beverage revenue
  • Meetings, Incentives, Conferences and Exhibitions (MICE)
  • Weddings and events
  • Leisure and corporate demand
• Ensure marketing campaigns are linked to measurable commercial outcomes and provide clear analysis of revenue contribution and return on investment.
• Maintain a strong understanding of hospitality commercial performance, including occupancy, ADR, RevPAR, direct bookings, F&B revenue, MICE, weddings and events, and use this knowledge to guide marketing decisions.

Digital marketing and customer acquisition

• Manage and optimize all digital marketing channels, including:
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Paid social media
  • Google Ads
  • Meta Business Suite and Ads Manager
  • Email marketing
  • Customer Relationship Management (CRM)
  • Hotel websites
  • Content Management System (CMS) platforms
  • Google Analytics
  • Online listings
• Develop and manage digital acquisition strategies to increase website traffic, direct bookings, database growth and customer engagement.
• Monitor website performance, conversion rates, campaign attribution, customer acquisition costs and other relevant digital marketing key performance indicators.

Creative content and brand management

• Develop creative concepts and content for:
  • Websites
  • Social media
  • Email campaigns
  • Advertisements
  • Brochures
  • Menus
  • Promotional materials
  • Other marketing communications
• Develop clear, commercially focused creative briefs.
• Brief, manage and challenge professional creative agencies, photographers, videographers, designers and other suppliers to ensure their deliverables meet the required brand, quality and commercial objectives.
• Oversee professional photography and videography.
• Critically assess the creative quality, visual standards and brand alignment of all marketing materials.
• Maintain and strengthen consistent brand positioning across all properties and communication channels.
• Ensure compliance with corporate brand standards.
• Support the launch and positioning of new hotel products, services, restaurants, facilities, packages and experiences.

Online reputation and customer engagement

• Manage the hotels’ online reputation, including:
  • Guest reviews
  • Ratings
  • Responses
  • Customer engagement

Sales, revenue and commercial collaboration

• Work with the Revenue Manager to develop and promote offers, packages and campaigns that support demand generation and revenue optimization.
• Work closely with the Cluster Sales Manager to support:
  • Lead generation
  • Corporate campaigns
  • MICE
  • Weddings and events
  • Travel trade
  • Other commercial initiatives
• Support these activities without directly supervising the Sales function.

Partnerships, public relations and events

• Identify and develop strategic marketing partnerships with:
  • Airlines
  • Tourism boards
  • Travel agencies
  • Tour operators
  • Corporate organizations
  • Event planners
  • Media organizations
  • Influencers
  • Lifestyle partners
• Manage influencer marketing, public relations, media partnerships, familiarization trips, exhibitions, roadshows, trade fairs, launches, sponsorships and other brand-building activities.

Agency and supplier management

• Manage relationships with external marketing and creative agencies.
• Oversee agency and supplier activities relating to:
  • Creative briefing
  • Project management
  • Quality control
  • Timelines
  • Performance evaluation

Budget management and reporting

• Develop and manage the annual marketing budget.
• Monitor expenditure against approved budgets and measurable business results.
• Evaluate marketing expenditure based on:
  • Return on investment
  • Revenue contribution
  • Lead generation
  • Brand impact
  • Campaign performance
• Recommend budget or campaign adjustments where required.
• Prepare and present monthly, quarterly and annual marketing performance reports covering:
  • Campaign performance
  • Digital marketing KPIs
  • Revenue contribution
  • Return on investment
  • Budget performance

Market analysis and internal communications

• Monitor competitor activity, market trends, customer behaviour, digital performance and emerging opportunities.
• Provide actionable recommendations to the Cluster General Manager.
• Coordinate internal marketing communications.
• Support employer-branding and employee-engagement initiatives.

Compliance and other responsibilities

• Ensure compliance with copyright, advertising, data protection, corporate brand and applicable regulatory requirements.
• Perform any other duties reasonably assigned by the Cluster General Manager.

Qualifications and experience

• Bachelor’s degree in Marketing, Business Administration, Communications, Hospitality Management or a related field.
• Minimum of five years’ progressive marketing experience, preferably within hotels, hospitality, tourism, food and beverage or lifestyle sectors.
• Multi-property hotel marketing experience is strongly preferred.
• Proven experience developing and executing commercially driven marketing strategies that generate measurable revenue and business results.
• Strong practical knowledge of:
  • SEO and SEM
  • Paid social media
  • Google Ads
  • Meta Business Suite and Ads Manager
  • CRM systems
  • Email marketing
  • Google Analytics
  • Website and CMS management
• Strong understanding of digital marketing analytics, campaign attribution, conversion tracking and marketing return on investment.
• Good understanding of hotel commercial performance, including:
  • Occupancy
  • ADR
  • RevPAR
  • Direct bookings
  • Food and beverage
  • MICE
  • Weddings and events
• Proven experience in agency management, creative briefing, project management, budget management and supplier negotiation.
• Strong creative and visual judgement, with the ability to assess photography, videography, design, content and overall creative quality.
• Excellent brand-management and marketing communications skills.