Vacancy title:
Head of Digital & Youth Engagement
Employment type: Full time, Industry: Professional Services, Category: Management, Advertising & Marketing
Jobs at:
Yas Tanzania
Deadline of this Job:
Friday, November 6 2026
Duty Station:
Dar es Salaam | Dar es Salaam
Summary
Date Posted: Tuesday, November 3 2026, Base Salary: Not Disclosed
JOB DETAILS:
Qualifications and Experience
- Bachelor's Degree in Marketing, Digital Marketing, Business Administration, Telecommunications, Information Technology, or a related field.
- Minimum 8 years of relevant experience in Marketing, Digital Engagement, Customer Experience, Commercial Strategy, or Product Management.
- At least 5 years in a leadership role.
CORE RESPONSIBILITIES
- Develop and implement the company's digital engagement strategy aligned with business objectives.
- Drive customer acquisition, engagement, and retention through digital channels.
- Identify emerging digital trends and consumer behaviors to develop innovative engagement initiatives.
- Establish KPIs and dashboards to measure engagement, campaign effectiveness, and business impact.
- Collaborate with Digital, Product, Fintech, Commercial, and Technology teams to enhance digital products and services.
- Identify and establish strategic partnerships relevant to youth and digital communities.
- Lead initiatives aimed at increasing active digital users and customer interaction
- Oversee the planning and execution of digital marketing campaigns across multiple platforms
COMPETENCES
- Digital Marketing & Engagement
- Youth Market Understanding
- Digital Analytics & Insights
- Campaign Performance Management
- Customer Experience Management
Work Hours: 8
Experience in Months: 96
Level of Education: bachelor degree
Job application procedure
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