Responsible for getting content on the web. Duties include planning campaigns, implementing, monitoring, analyzing metrics, and identifying trends. goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.
• Should be familiar with Paid, Earned, Shared and Owned (PESO) strategy.
• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage our social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Coordinate with advertising and media experts to improve marketing results.
• Identify the latest trends and technologies affecting our industry.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Work with your team to brainstorm new and innovative growth strategies.
• Oversee and manage all contests, giveaways, and other digital projects.