Digital Marketer

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DIGITAL MARKETER - INSURANCE INDUSTRY
HR World on behalf of our reputable client are looking for a digital marketer to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising.

RESPONSIBILITIES;

  • Plans and executes all web, database marketing, email, social media, and display advertising campaigns.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Implement and analyze performance metrics & provide internal reports on a regular basis
  • Allocate marketing investments & Plan and direct marketing campaigns.
  • Manage an organization's website and maintain it, keeping best practices in mind & Optimize content for the website and social media platforms
  • Maintaining our client’s social media presence across all digital channels
  • Track the website traffic flow
  • Execute new and creative collaborations among technologies and platforms
  • Evaluates emerging technologies & keep up to date with current digital trends
  • Measuring and reporting on the performance of all digital marketing campaigns
  • Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
  • Gather market intelligence in order to keep abreast of the trends and enhance competitive ability.

Qualifications

  • Bachelor’s Degree in marketing and/or related field from a recognized University
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • High computer literacy especially in the use of Microsoft packages
  • Proven working experience in digital marketing, particularly within the industry/Financial sector

Interested candidates may send their CV to [email protected] before 31st March 2022