Digital Marketer

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Job Title: Digital Marketer

Reports to: Head Sales & Marketing

Department: Sales & Marketing

Location: Dar es Salaam

Key Responsibilities:

  • Plans and executes all web, database marketing, email, social media and display advertising campaigns.
  • Designs, builds, and maintains our social media presence including script writing of all the parts of structured online content library.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Collaborates with agencies and other vendor partners.
  • Evaluates emerging technologies.
  • Provides thought leadership and perspective for adoption where appropriate.

Critical success Factor:

  • Experience in executing paid social media campaigns.
  • Self-motivated yet customer-focused.
  • Proficient in marketing research and statistical analysis.
  • Knowledge of video and picture editing software.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
  • Fluent in English and Swahili
  • Must be able to juggle multiple projects at the same time.

Knowledge; Skills and Experience required for this Role


  • Ability to create and maintain client relationships /online interactions and engagement.
  • Our presence online of our product’s awareness and recognition.

Job Experience:           

  • Minimum of 3 years’ experience in Digital Marketing or related roles.

Education Qualifications:         

  • BSc/BA in Marketing /Business administration or related field in Marketing, Digital Media/Communications and website/graphic designing
  • Certification in Digital Marketing will be an added advantage.



Frostan Ltd is an equal opportunity employer and the position is open to all. Qualified candidates should submit a CV and relevant certificates.  Only candidates with the required experience will be contacted.  Submissions to be sent to: Email: [email protected] : Closing date: 03 November 2021.

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