Vacancy title:
Assistant Marketing Manager
Employment type: Full time, Industry: Beverages, Category: Advertising & Marketing,Business Operations,Management
Jobs at:
ALKO Vintages Ltd
Deadline of this Job:
Friday, October 30 2026
Duty Station:
Dodoma, Tanzania | Dodoma
Summary
Date Posted: Tuesday, October 27 2026, Base Salary: Not Disclosed
JOB DETAILS:
Job Purpose
The Assistant Marketing Manager supports the Head of Marketing in planning, coordinating and executing Alko Vintages’ marketing strategy across Tanzania. Based in Dodoma, the role has nationwide responsibility and works under the direction and guidance of the Head of Marketing. The position ensures consistent implementation of approved plans, effective coordination with sales and regional teams, and continuity of marketing operations. When the Head of Marketing is unavailable, the Assistant Marketing Manager represents the department within expressly delegated authority.
Key Responsibilities
A. National Marketing Planning & Execution
- Support the Head of Marketing in developing annual, quarterly and monthly marketing plans, budgets and activity calendars.
- Coordinate execution of approved marketing campaigns, product launches and promotions across regions in Tanzania.
- Track project timelines, deliverables and results; follow up with responsible teams to resolve implementation gaps.
B. Brand Management & Trade Marketing
- Maintain consistent brand presentation, messaging and visibility across hotels, bars, restaurants, supermarkets, wholesalers and other channels.
- Work with sales teams and distributors to identify gaps in product visibility, market penetration and activation support.
- Coordinate production, deployment and proper use of branded materials, point-of-sale displays and promotional equipment.
- Support improvements in portfolio awareness, product trials, customer engagement and outlet-level execution.
C. Activations, Events & Partnerships
- Organize and supervise approved activations, tastings, exhibitions, sponsorships and field promotions nationwide.
- Coordinate agencies, promoters, brand ambassadors, suppliers and other external partners.
- Evaluate execution quality, budget use and outcomes and submit post-activity reports.
D. Market Intelligence & Reporting
- Conduct market visits and gather insights on consumers, competitor brands, prices, promotions and emerging opportunities.
- Consolidate regional marketing updates, performance reports and recommendations for the Head of Marketing.
- Maintain accurate records of campaigns, marketing assets, expenses, supplier deliverables and key performance indicators.
E. Team Coordination & Administration
- Coordinate assigned regional marketing personnel, field representatives and activation teams in line with approved work plans.
- Collaborate with sales, production, finance and management to support marketing execution.
- Monitor approved expenditure and ensure documentation, compliance and proper use of company resources.
Representation in the Head of Marketing’s Absence
When authorized by the Head of Marketing or company management, the Assistant Marketing Manager will:
- Serve as the day-to-day departmental contact and represent the Head of Marketing in internal meetings and agreed external engagements.
- Coordinate ongoing campaigns, team assignments and approved activities to maintain uninterrupted operations.
- Communicate approved decisions, provide progress updates to management and escalate urgent issues.
- Make routine operational decisions only within existing plans, policies, approved budgets and delegated limits.
Major strategic decisions, brand repositioning, new contractual obligations, significant unbudgeted expenditure and staffing decisions require approval from the Head of Marketing or other authorized management.
Qualifications & Experience
- Bachelor’s degree in Marketing, Business Administration, Communications or a related field; relevant professional qualifications are an advantage.
- 4–10 years of relevant professional experience in marketing, brand management or trade marketing, preferably within FMCG, beverages, wine or a related consumer industry.
- Demonstrated experience implementing multi-location campaigns, coordinating teams and managing vendors or promotional agencies.
- Strong knowledge of Tanzanian markets, sales channels and consumer behavior.
- Excellent spoken and written Kiswahili and English; confident with Microsoft Word, Excel, PowerPoint and digital marketing tools.
- Willing and able to travel throughout Tanzania when required.
Key Skills & Competencies
Leadership and coordination; sound judgment and discretion; strong execution discipline; communication and stakeholder management; budgeting and reporting; analytical thinking; creativity; problem-solving; integrity and accountability.
Performance Indicators (KPIs)
- On-time completion and quality of approved national campaigns, projects and activations.
- Improvements in brand visibility, outlet coverage and marketing execution across priority regions.
- Quality and timeliness of monthly reports, market insights and recommendations.
- Activation effectiveness, resource accountability and adherence to approved budgets.
- Effective coordination with regional teams, distributors and suppliers, including continuity during the Head of Marketing’s absence.
Reporting & Scope of Authority
The Assistant Marketing Manager reports directly to the Head of Marketing and carries out responsibilities under their supervision and guidance. The role covers all regions of Tanzania, despite being stationed in Dodoma. Acting authority applies only when specifically delegated and does not replace the Head of Marketing’s overall accountability or final approval rights.
Expected Outcome
Consistent implementation of Alko Vintages’ national marketing priorities, stronger brand presence, reliable cross-regional coordination, disciplined use of resources and smooth departmental continuity when the Head of Marketing is unavailable.
Work Hours: 8
Experience in Months: 48
Level of Education: bachelor degree
Job application procedure
Interested in applying for this job? Click here to submit your application now (herbethsanga@yahoo.com) .
Send your application
The application deadline is October 30, 2026
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